Blogs are a great way to connect with your clients, and it costs no money! With the increased use of technology, people feel more connected to you if you have a social media presence. In addition to Facebook, Twitter, & LinkedIn, blogs are a great way to take more space to connect with your clients.
Facebook, Twitter, & LinkedIn work great for shorter posts, news updates, etc. Blogs give to the ability to explain more complex things in detail, and not be restricted to Twitter’s 140 characters.
The best part is, blogs are easy and free! All you need to do is sign up for a worpress.com account, and you are ready to blog. It’s as easy as writing an e-mail, and you don’t need technical knowledge. WordPress will help you insert pictures, links, format fonts, and much more!
If you are wondering what to write about, I would start with your most commonly asked questions by clients. If you are often asked the same question, obviously it’s something that your clients need more info about.
The next place I would concentrate on is your agency’s identity, your ethics, your morals. Try to convey who you are and why someone would want to do business with you. Don’t have this come off as a sales pitch, but use examples from past clients, and show how you do what is best for your clients, not for you (you are doing that right?).
The last place I would look is other blogs. There are a ton of great insurance blogs out there. Obviously, don’t copy what they have, but be an avid reader of other successful social media agencies or insurance companies. You will see trends with their posts and blogs, and from there you can create your own style. The more you read, the more your brain will work on great ideas for your agency.
If you need some inspiration to get started, here’s a list of blog ideas. http://www.insurancemarketinghq.com/2010/04/50-insurance-agency-blog-ideas/
I will probably tackle a few of these topics in the future, so keep an eye out. If you have any questions on blogging, send me an e-mail at firstname.lastname@example.org.